Archive for the 'Blogging' Category
Maybe Pretty Permalinks Are Better After All
After previously deriding the pretty permalinks mantra, I have finally decided to drink the “Kool-Aid.” Although I’m still not convinced it will make any difference in search engine rankings, I do see the value of pretty permalinks in overall site design and organization. There are two primary reasons I’ve decided to change the default permalink structure, neither of which have anything to do with search engine optimization (SEO). The first, and most important, concerns how manually entered links back to my blog appear to potential readers. The second involves the limitations imposed on site hierarchy when using the default permalink structure.
No commentsAre pretty permalinks really better than ugly permalinks?
There seems to be near universal agreement among bloggers and search engine optimization (SEO) experts that the default permalink structure in WordPress is not optimal for SEO. While I don’t know where this belief originated, I do know that a presentation by Matt Cutts at WordCamp 2007 lent further support to this notion. Matt is on the Google search team and his opinion carries a lot of weight. Being the suspicious curmudgeon I am, my stated position is: “saying it doesn’t make it so.”
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